Our aesthetic as a brand is essentially minimal. This is informed by a plethora of reasons. The nature of African art is to be multi-layered and congested ( in a positive way ). As a brand, one of our core principles is to unpack the African aesthetic and make it simple and easy to digest.
In designing our products we limit our aesthetic inspiration to one main idea so the experience is not chaotic. We want you to enjoy one idea at a time. Hence we keep our packaging as minimal as possible. We want you to dive right in and enjoy our products without having too much to do or think about.